Fun88 Sports Partnerships: From Premier League to NBA Legends

12 consecutive years partnering with a Premier League club — that's not a typical number in the sports sponsorship industry. Fun88 has built a partnership network stretching from English football pitches, NBA arenas, international esports tournaments, to booming sports across Asia. If you want to understand why this brand is widely recognized across multiple markets, take a look at the partner list they've maintained over the years.

Football Partnerships — From Premier League to English Championship

English football has been the strategic foundation throughout Fun88's development journey. The longest partnership belongs to Tottenham Hotspur: a collaboration spanning 2012 to 2024 — a total of 12 years — making Fun88 the Official betting partner in asia for the club during most of that period.

Newcastle United is the next notable partnership with 8 years of collaboration. During 2017–2023, Fun88 appeared directly on The Magpies' official match kit in the Premier League — a prominent position that not every brand achieves. From the 2023–2025 season, the relationship transitioned to official betting partner status in Asia, continuing to maintain presence in England's top-tier competition.

Burnley Football Club is a less-mentioned name but particularly significant because it was the first time the Fun88 logo appeared on a match shirt — in 2015, during the second partnership phase (2014–2016). Before that, the two had their first collaboration during 2010–2012, meaning Fun88 began investing in English football very early on.

Brand Ambassadors — Names That Wrote Sports History

Equally noteworthy in Fun88's network is the list of brand ambassadors — most are names linked to verifiable sports achievements.

NBA Basketball

Kobe Bryant — 5-time NBA champion — became Fun88's global ambassador during 2019–2020, representing one of the most iconic partnership moves the brand has ever made. Before that, Steve Nash (2-time NBA MVP) collaborated for 4 years from 2015 to 2019. By 2023–2024, Tony Parker — a legendary 4-time NBA champion — signed with an iGaming brand for the first time, and that partner was Fun88.

World Football

Andrés Iniesta, who scored the decisive goal helping Spain win the 2010 World Cup, while also winning 2 UEFA Euro titles and 4 Champions League trophies, officially became a Fun88 ambassador from June 2026. Iker Casillas — the legendary goalkeeper from Spain's golden generation — partnered with Fun88 during 2022–2025. Robbie Fowler, the renowned former Liverpool striker, was also one of the representative faces during 2014–2019.

Notably, Rola Misaki — a Japanese actress and model — was Fun88's first ambassador in 2012, marking the brand's early strategic direction in the Asian market.

International Cricket

Dale Steyn — one of cricket's greatest fast bowlers — partnered with Fun88 during 2023–2025. Daren Sammy, the captain who led West Indies to 2 ICC T20 World Cup titles, is also a key ambassador in cricket. This demonstrates Fun88's deliberate expansion into sports popular in South Asia and the Caribbean.

Esports, Combat Sports, and Emerging Sports

Fun88 doesn't focus solely on traditional sports. The Dota 2 team OG — the only organization to win The International twice consecutively plus 4 consecutive Valve Majors — partnered with Fun88 during 2020–2022. If you're interested in Esports betting, this context shows Fun88 invested in this space quite early.

ONE Championship — one of Asia's largest mixed martial arts organizations — was Fun88's official partner in 2018. In 2014, Fun88 also ventured into motorsports as the Lamborghini Fun88 Racing team.

Professional Cricket — The Fastest Expanding Segment

In recent years, Fun88 has significantly ramped up sponsorships across regional cricket tournaments. Dubai Capitals is the team Fun88 sponsors as title partner at ILT20 Season 4 in 2025. Vizag Warriors received title sponsorship at the Andhra Premier League 2024. Siliguri Strikers partnered during 2025–2026 under the Bengal Pro T20 League — notably, this partnership includes both men's and women's teams, showing a more comprehensive approach.

Caribbean Premier League has also been a partner since 2020, expanding Fun88's footprint to the West Indies region with a massive cricket fanbase.

Dabang Delhi K.C. — the Season 8 Pro Kabaddi League champions — partnered with Fun88 during 2023–2024, marking the brand's entry into kabaddi, a sport increasingly attracting large audiences in India.

What This Partner List Means for Users

When a brand maintains long-term partnerships with clubs and individuals subject to rigorous vetting standards like Tottenham Hotspur or NBA Hall of Famers, it typically reflects certain financial capability and organizational stability. Major sports partners usually conduct thorough due diligence before signing — especially with betting brands.

Fun88 operates under licenses from PAGCOR Philippines and Isle of Man GSC, established since 2009. A partner list spanning multiple decades is one of the notable signals to consider when evaluating a platform's credibility. If you'd like to learn more or start experiencing the platform, you can Open a fun88 account or check out more information at Fun88 link to explore the full range of services.